Pantone announces its 2018 color of the year!

December 13, 2017

We love when Pantone announces its color for the year, and are always excited to see how the design and fashion world incorporate the color. But, what we really love is seeing it permeate into the world of weddings!

Pantone picks deep purple, Ultra Violet, as color of year

NEW YORK (AP) — What we have here in 2017 is a heap of chaos and disruption. What we need in 2018? The Pantone Color Institute thinks whatever that might be will come in the deep purple hue of "Ultra Violet," its color of the year revealed Thursday.
The color wasn't chosen because it's regal, though it resembles a majestic shade. It was chosen to evoke a counterculture flair, a grab for originality, ingenuity and visionary thinking, Pantone Vice President Laurie Pressman told The Associated Press ahead of the announcement.

Ultra Violet leans more to blue than red and that, Pressman said, "speaks to thoughtfulness, a mystical quality, a spiritual quality." There's still a passionate heat from enough red undertones, and a touch of periwinkle, but "it's really the cool that prevails."

The purple choice, a la Prince and the glam rock of David Bowie — both of whom died in 2016 — speaks to rebellion, finding new ways to interpret our lives and surroundings, Pressman said. It also speaks to the pleasing calm of Provence and its purple flower fields.

For more on the story behind the color choice, click here.

We included some inspiration from past MDE weddings that included this passionate color that evokes originality and can be worn by many skin tones so you can see how perfectly it translates into weddings!

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