{"id":25273,"date":"2021-08-11T16:43:20","date_gmt":"2021-08-11T21:43:20","guid":{"rendered":"http:\/\/durpettievents-old.com\/?page_id=25273"},"modified":"2024-01-17T20:28:20","modified_gmt":"2024-01-18T02:28:20","slug":"branding-strategy","status":"publish","type":"services","link":"https:\/\/durpettievents.com\/services\/branding-strategy\/","title":{"rendered":"Branding & Strategy"},"content":{"rendered":"\n

At its core, branding is about personal connections and human emotions. Branding is built in and with authenticity. Your target audience needs to understand who you are and what makes you compelling.<\/p>\n\n\n\n

Who is your target audience? We can help with that. We work with you to determine some key factors, like how you want to make your customers feel. Simply stated, this is the foundation of every branding strategy we develop, just like it is the core of every event or wedding that we create, design and produce. We will work with you to define that feeling, and be able to deliver it to your target audience as your brand promise.<\/p>\n","protected":false},"featured_media":25418,"template":"","acf":[],"yoast_head":"\nBranding Expert | Event Planning Business Strategist - Michelle Durpetti<\/title>\n<meta name=\"description\" content=\"With over 15 years of experience in creative direction and event planning, Michelle Durpetti also educates entrepreneurs on business strategy and banding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/durpettievents.com\/services\/branding-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding Expert | Event Planning Business Strategist - Michelle Durpetti\" \/>\n<meta property=\"og:description\" content=\"With over 15 years of experience in creative direction and event planning, Michelle Durpetti also educates entrepreneurs on business strategy and banding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/durpettievents.com\/services\/branding-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Michelle Durpetti Events\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-18T02:28:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/durpettievents.com\/wp-content\/uploads\/2018\/09\/branding-strategy-consultant-michelle-durpetti-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/durpettievents.com\/services\/branding-strategy\/\",\"url\":\"https:\/\/durpettievents.com\/services\/branding-strategy\/\",\"name\":\"Branding Expert | Event Planning Business Strategist - Michelle Durpetti\",\"isPartOf\":{\"@id\":\"https:\/\/durpettievents.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/durpettievents.com\/services\/branding-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/durpettievents.com\/services\/branding-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/durpettievents.com\/wp-content\/uploads\/2018\/09\/branding-strategy-consultant-michelle-durpetti-1.jpg\",\"datePublished\":\"2021-08-11T21:43:20+00:00\",\"dateModified\":\"2024-01-18T02:28:20+00:00\",\"description\":\"With over 15 years of experience in creative direction and event planning, Michelle Durpetti also educates entrepreneurs on business strategy and banding.\",\"breadcrumb\":{\"@id\":\"https:\/\/durpettievents.com\/services\/branding-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/durpettievents.com\/services\/branding-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/durpettievents.com\/services\/branding-strategy\/#primaryimage\",\"url\":\"https:\/\/durpettievents.com\/wp-content\/uploads\/2018\/09\/branding-strategy-consultant-michelle-durpetti-1.jpg\",\"contentUrl\":\"https:\/\/durpettievents.com\/wp-content\/uploads\/2018\/09\/branding-strategy-consultant-michelle-durpetti-1.jpg\",\"width\":1200,\"height\":800,\"caption\":\"Photo: Rebecca Marie Photography\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/durpettievents.com\/services\/branding-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/durpettievents.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Branding & Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/durpettievents.com\/#website\",\"url\":\"https:\/\/durpettievents.com\/\",\"name\":\"Michelle Durpetti Events\",\"description\":\"Chicago and Destination Wedding Planner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/durpettievents.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branding Expert | Event Planning Business Strategist - Michelle Durpetti","description":"With over 15 years of experience in creative direction and event planning, Michelle Durpetti also educates entrepreneurs on business strategy and banding.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/durpettievents.com\/services\/branding-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Branding Expert | Event Planning Business Strategist - Michelle Durpetti","og_description":"With over 15 years of experience in creative direction and event planning, Michelle Durpetti also educates entrepreneurs on business strategy and banding.","og_url":"https:\/\/durpettievents.com\/services\/branding-strategy\/","og_site_name":"Michelle Durpetti Events","article_modified_time":"2024-01-18T02:28:20+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/durpettievents.com\/wp-content\/uploads\/2018\/09\/branding-strategy-consultant-michelle-durpetti-1.jpg","type":"image\/jpeg"}],"twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/durpettievents.com\/services\/branding-strategy\/","url":"https:\/\/durpettievents.com\/services\/branding-strategy\/","name":"Branding Expert | Event Planning Business Strategist - Michelle Durpetti","isPartOf":{"@id":"https:\/\/durpettievents.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/durpettievents.com\/services\/branding-strategy\/#primaryimage"},"image":{"@id":"https:\/\/durpettievents.com\/services\/branding-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/durpettievents.com\/wp-content\/uploads\/2018\/09\/branding-strategy-consultant-michelle-durpetti-1.jpg","datePublished":"2021-08-11T21:43:20+00:00","dateModified":"2024-01-18T02:28:20+00:00","description":"With over 15 years of experience in creative direction and event planning, Michelle Durpetti also educates entrepreneurs on business strategy and banding.","breadcrumb":{"@id":"https:\/\/durpettievents.com\/services\/branding-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/durpettievents.com\/services\/branding-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/durpettievents.com\/services\/branding-strategy\/#primaryimage","url":"https:\/\/durpettievents.com\/wp-content\/uploads\/2018\/09\/branding-strategy-consultant-michelle-durpetti-1.jpg","contentUrl":"https:\/\/durpettievents.com\/wp-content\/uploads\/2018\/09\/branding-strategy-consultant-michelle-durpetti-1.jpg","width":1200,"height":800,"caption":"Photo: Rebecca Marie Photography"},{"@type":"BreadcrumbList","@id":"https:\/\/durpettievents.com\/services\/branding-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/durpettievents.com\/"},{"@type":"ListItem","position":2,"name":"Branding & Strategy"}]},{"@type":"WebSite","@id":"https:\/\/durpettievents.com\/#website","url":"https:\/\/durpettievents.com\/","name":"Michelle Durpetti Events","description":"Chicago and Destination Wedding Planner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/durpettievents.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/durpettievents.com\/wp-json\/wp\/v2\/services\/25273"}],"collection":[{"href":"https:\/\/durpettievents.com\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/durpettievents.com\/wp-json\/wp\/v2\/types\/services"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/durpettievents.com\/wp-json\/wp\/v2\/media\/25418"}],"wp:attachment":[{"href":"https:\/\/durpettievents.com\/wp-json\/wp\/v2\/media?parent=25273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}