How to Handle Ghosting

Ghosting—it’s a frustrating experience, and unfortunately, it happens all too often in the wedding industry. Imagine this: a client reaches out, expresses interest in planning their dream destination wedding, requests pricing, maybe even has an amazing call with a vendor… and then—poof! Silence. No response. No update.

No person or business is immune to this, even we know this struggle firsthand, and in our latest video, Michelle dives into why ghosting is such a widespread issue and how both clients and vendors can handle it better.

What Is Ghosting in the Wedding Industry?

Ghosting isn’t just a dating phenomenon—it happens in business too. A potential client inquires about services, receives a proposal, and then disappears without any response. While couples have every right to explore multiple options before making a decision, failing to follow up with vendors leaves them in limbo.

As Michelle points out, many wedding professionals are entrepreneurs and independent business owners. Their livelihood depends on bookings, and when a potential client goes silent, it makes planning, scheduling, and running a business much harder.

How To Handle Ghosting & Why Communication Matters

So, how to handle ghosting? Michelle encourages clients to communicate openly and honestly, even if they decide to go in a different direction. A simple email saying, “Thank you for your time, but we’ve chosen another planner,” or “We’ve decided to put our plans on hold for now,” makes a world of difference. It allows vendors to move forward and focus on other opportunities without unnecessary uncertainty.

How to Be a Considerate Client

If you’re currently searching for wedding vendors, keep these key takeaways in mind:
✅ Be upfront about your needs and expectations. Transparency helps vendors understand if they’re the right fit.
✅ Follow up—even if the answer is no. A quick message closing the loop is appreciated more than you think.
✅ Respect the time and effort of professionals. Wedding planners, florists, filmmakers, and other vendors invest time in consultations and proposals.

By keeping communication clear and professional, both vendors and clients can create a more positive and productive experience. If you’re planning your wedding and looking for expert guidance, the Michelle Durpetti Events’ pros are here to help, contact us!